The pendulum always swings back. As everything was digitized, we began to covet vinyl albums, handmade books, craftsmanship. It’s not just nostalgia; it’s our need for complexity and character, soul and tactile experience. So I was intrigued to read this profile of Evan Williams, a founder of Twitter, who you might say is partly responsible for rewriting all the rules of language for at least a portion of the population. Williams’s latest venture is Medium, a site intended to foster long-form writing (or at least, as the article says and the site name suggests, medium-form writing) — a swing back from micro-form tweets.

I’ve seen some good writing on Medium and look forward to seeing where it goes. It’s a good reminder that communicating well requires versatility and a thoughtful assessment of the best medium for the message.