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From Quietroom, a branding language consultancy in the UK, comes The Santa Brand Book, a hilarious, charming, sly spoof on corporate branding. If you’ve ever been in a branding or marketing design meeting, you’ll laugh and cry. And bookmark Quietroom’s blog for excellent posts on language, writing, and why word choices matter. Remember: Live the Santa brand—snap it, clap it, wrap it!

This is only a test!

Watercolor of Paris Irises

Watercolor by Elaine Lipson, 2013. All rights reserved.